About Us

Our Story

African Blue began in Cape Town in 2001, when David Smith started personally guiding guests from his family’s B&B and sharing the places he knew and loved. What began with private Cape Town tours grew naturally into tailor-made journeys across South Africa.

As African Blue evolved, Michelle joined the business, bringing her own passion for surfing, the outdoors and active travel. Together, we began creating journeys that went beyond traditional sightseeing, combining the places South Africa is known for with the experiences that bring them to life.

Our own experiences continued to shape the way we travel. Becoming parents to our daughter Grace, who uses a wheelchair, gave us first-hand insight into accessible travel and inspired us to add Accessible journeys alongside our Classic and Active travel styles.

Classic. Active. Accessible. Or a little of each. Our travel styles aren’t boxes to fit into. They’re different ways for us to create a journey that reflects your interests, your pace and the way you want to experience South Africa.

Since 2001, one thing has remained the same: travel should feel personal.

Meet the Team

Our small, experienced team brings together decades of local knowledge, private guiding and travel planning expertise. From designing your journey to guiding you through South Africa, we share a passion for creating personal experiences shaped around you.

Giving Back

Our journey with our daughter, Grace, has shaped the way we see the world and how we give back. Inspired by the joy she finds in simple outings, we proudly support Sinethemba Special Care Centre, which provides care and support for children with disabilities in Cape Town.

Through beach days, aquarium visits and annual donations, we help create opportunities for the children to get out, explore and enjoy some of the experiences that bring our own family so much joy.

It’s a small way for our family to give back to theirs.

If you’d like to join us in supporting Sinethemba, you can find out more about the centre and ways to contribute. Every contribution can make a big difference.

David & Michelle

Your Journey Begins Here.

Let’s design your dream trip to South Africa.

Share your wish list and we’ll craft a seamless,
tailor-made journey exclusively for you.

What our Guests Say